{"id":3855,"date":"2026-05-15T14:04:37","date_gmt":"2026-05-15T12:04:37","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=3855"},"modified":"2026-06-13T14:09:20","modified_gmt":"2026-06-13T12:09:20","slug":"exploradores-de-marketing-descubriendo-la-publicidad-que-nos-rodea","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2026\/05\/15\/exploradores-de-marketing-descubriendo-la-publicidad-que-nos-rodea\/","title":{"rendered":"Exploradores de marketing: descubriendo la publicidad que nos rodea"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-scaled.jpg\" alt=\"\" class=\"wp-image-3864\" style=\"width:1079px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-scaled.jpg 2560w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-300x169.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-1024x576.jpg 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-768x432.jpg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-1536x864.jpg 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-2048x1152.jpg 2048w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/Foto-grupal_gimcana-edited-1-600x338.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>El alumnado de<strong> 1\u00ba del Ciclo Formativo de Grado Medio de Actividades Comerciales <\/strong>ha participado en una emocionante gimcana en el Centro Comercial Ruta de la Plata, ubicado en nuestra ciudad (C\u00e1ceres).\u00a0\u00a0\u00a0Han acudido con su profesora<strong> Melanie Toribio Quijada, que imparte el m\u00f3dulo \u00abDinamizaci\u00f3n del Punto de Venta\u00bb<\/strong>.\u00a0<\/p>\n\n\n\n<p>Se han organizado por parejas con el objetivo de encontrar el mayor n\u00famero de formas publicitarias en el menor tiempo posible. Para ello, deb\u00edan recorrer los diferentes establecimientos y fotografiar la evidencia encontrada, se\u00f1alando el nombre de la misma en la tarjeta entregada al equipo.<\/p>\n\n\n\n<p>A trav\u00e9s de su metodolog\u00eda activa y gamificada, aplicada en un entorno profesional real, han aprendido a identificar los est\u00edmulos publicitarios que influyen en el proceso de compra de los consumidores.<\/p>\n\n\n\n<p>Nos gustar\u00eda agradecer al personal de tienda por su amabilidad y predisposici\u00f3n para mostrarnos folletos, cat\u00e1logos, packaging, envoltorios de regalo, tarjetas de fidelizaci\u00f3n\u2026, contribuyendo de esta forma en nuestra formaci\u00f3n.<\/p>\n\n\n\n<p>\u00bfSab\u00e9is cu\u00e1l ha sido el r\u00e9cord de la clase?\u00a121! Y t\u00fa, \u00bfcu\u00e1ntas formas publicitarias observar\u00edas?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"767\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-4-edited.png\" alt=\"\" class=\"wp-image-3866\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-4-edited.png 575w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-4-edited-225x300.png 225w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"366\" height=\"390\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-7.png\" alt=\"\" class=\"wp-image-3859\" style=\"aspect-ratio:0.9384966744130139;width:540px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-7.png 366w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-7-282x300.png 282w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"294\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-9.png\" alt=\"\" class=\"wp-image-3861\" style=\"aspect-ratio:1.6428913101249003;width:540px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-9.png 483w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-9-300x183.png 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"311\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-6.png\" alt=\"\" class=\"wp-image-3858\" style=\"aspect-ratio:1.2605265802431915;width:540px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-6.png 392w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-6-300x238.png 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"867\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-5-edited.png\" alt=\"\" class=\"wp-image-3865\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-5-edited.png 650w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-5-edited-225x300.png 225w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-5-edited-600x800.png 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"553\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-8.png\" alt=\"\" class=\"wp-image-3860\" style=\"aspect-ratio:0.5370726193840067;width:540px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-8.png 297w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/05\/image-8-161x300.png 161w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de 1\u00ba del Ciclo Formativo de Grado Medio de Actividades Comerciales ha participado en una emocionante gimcana en [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":3862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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