{"id":299,"date":"2024-12-11T09:44:54","date_gmt":"2024-12-11T08:44:54","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=299"},"modified":"2025-02-08T17:54:05","modified_gmt":"2025-02-08T16:54:05","slug":"cultura-emprendedora-hoy-conocemos-a-coronate","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2024\/12\/11\/cultura-emprendedora-hoy-conocemos-a-coronate\/","title":{"rendered":"Mercadillo Navide\u00f1o: Hoy conocemos a Cor\u00f3nate!"},"content":{"rendered":"\n<p>Os presentamos \u00abCor\u00f3nate\u00bb, una idea de negocio que comercializaremos en el 2\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres.<\/p>\n\n\n\n<p><strong>\u00bfQui\u00e9nes somos?<\/strong><\/p>\n\n\n\n<p>Somos Ariadna Escudero Compte, Luc\u00eda Guerrero Rodr\u00edguez, Safae Jabri Naimi y Alondra Gabriel Monje Cuba, alumnas de 2\u00ba FPII de Gesti\u00f3n de Ventas y Espacios Comerciales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"880\" height=\"820\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/foto-de-coronate-1.jpg\" alt=\"\" class=\"wp-image-499\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/foto-de-coronate-1.jpg 880w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/foto-de-coronate-1-300x280.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/foto-de-coronate-1-768x716.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p><strong>\u00bfEn qu\u00e9 consiste nuestra idea?&nbsp;<\/strong><\/p>\n\n\n\n<p>Cor\u00f3nate es una empresa joven y creativa gestionada por cuatro estudiantes de FPII Gesti\u00f3n de Ventas y Espacios Comerciales, enfocada en la venta de colgantes navide\u00f1os de madera pintados a mano. Nuestro objetivo es ofrecer un producto \u00fanico, artesanal y con un toque especial que realza la magia de la Navidad, siendo un detalle perfecto para decorar hogares o regalar a seres queridos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES-1024x1024.png\" alt=\"\" class=\"wp-image-486\" style=\"width:417px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES-1024x1024.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES-300x300.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES-768x768.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/PAQUETES.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Durante la primera evaluaci\u00f3n del m\u00f3dulo T\u00e9cnicas de Venta y Negociaci\u00f3n, realizamos los primeros pasos de un plan de ventas en el que volcamos todos nuestros conocimientos t\u00e9cnicos y creativos para llevar a cabo estrategias comerciales. Aqu\u00ed os subimos el documento que hemos elaborado:<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file aligncenter\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/TVN-Coronate-Plan-de-ventas-1.pdf-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de TVN; Cor\u00f3nate; Plan de ventas.pdf.\"><\/object><a id=\"wp-block-file--media-50e914a5-1fb7-4fd4-8040-1efd3a8521a2\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/TVN-Coronate-Plan-de-ventas-1.pdf-1.pdf\">TVN; Cor\u00f3nate; Plan de ventas.pdf<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/TVN-Coronate-Plan-de-ventas-1.pdf-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-50e914a5-1fb7-4fd4-8040-1efd3a8521a2\">Descarga<\/a><\/div>\n\n\n\n<p><strong>Nuestra inversi\u00f3n<\/strong><\/p>\n\n\n\n<p>Cada miembro del grupo ha aportado un total de 4\u201937\u20ac, que recuperaremos con las ventas realizadas en el mercadillo. El beneficio excedente ser\u00e1 destinado a financiar una actividad grupal que decidamos en clase.<\/p>\n\n\n\n<p><strong>An\u00e1lisis del mercado<\/strong><\/p>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1.101 personas incluyendo profesorado y&nbsp; alumnos de Secundaria, Bachillerato y Ciclos formativos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"537\" height=\"277\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Mercado-agora-por-categorias.png\" alt=\"\" class=\"wp-image-494\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Mercado-agora-por-categorias.png 537w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Mercado-agora-por-categorias-300x155.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure>\n\n\n\n<p>El segmento que hemos elegido para comercializar nuestro producto es <strong>el de los profesores.<\/strong><\/p>\n\n\n\n<p>Este segmento est\u00e1 representado por personas que cuentan con mayor estabilidad financiera y un estilo de vida en su mayor\u00eda independiente, lo cual ofrece a Cor\u00f3nate un margen de rentabilidad asegurado y mayor posibilidad de realizar todas las ventas esperadas.<\/p>\n\n\n\n<p><strong>Proceso de elaboraci\u00f3n del producto<\/strong><\/p>\n\n\n\n<p>Para crear el producto realizamos las siguientes acciones: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fasqueda de proveedores.<\/li>\n\n\n\n<li>Comparaci\u00f3n y elecci\u00f3n de proveedores.<\/li>\n\n\n\n<li>Dise\u00f1os de <em>packaging.<\/em><\/li>\n\n\n\n<li>Recogida de materiales.<\/li>\n\n\n\n<li>Realizaci\u00f3n del proceso creativo del producto.<\/li>\n\n\n\n<li>Creaci\u00f3n de <em>packaging.<\/em><\/li>\n\n\n\n<li>Cierre de <em>packaging.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Actividades de promoci\u00f3n&nbsp;<\/strong><\/p>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicaciones en las redes sociales sociales del centro <a href=\"https:\/\/www.instagram.com\/p\/DCRyfhRo-9N\/?igsh=c2ZyMWY0MGR2NXJz\">https:\/\/www.instagram.com\/p\/DCRyfhRo-9N\/?igsh=c2ZyMWY0MGR2NXJz<\/a><\/li>\n\n\n\n<li>Env\u00edo de Rayuela con el cat\u00e1logo <\/li>\n\n\n\n<li>Creaci\u00f3n de p\u00e1gina web para la gesti\u00f3n de pedidos: <a href=\"https:\/\/iesagora.es\/tienda\">https:\/\/iesagora.es\/tienda<\/a><\/li>\n\n\n\n<li>Dise\u00f1o de carteler\u00eda con ofertas promocionales <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-724x1024.png\" alt=\"\" class=\"wp-image-496\" style=\"width:349px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-724x1024.png 724w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-212x300.png 212w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-768x1086.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-1086x1536.png 1086w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS-1448x2048.png 1448w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/CROSS.png 1587w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-724x1024.png\" alt=\"\" class=\"wp-image-495\" style=\"width:349px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-724x1024.png 724w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-212x300.png 212w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-768x1086.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-1086x1536.png 1086w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP-1448x2048.png 1448w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/UP.png 1587w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realizaci\u00f3n de un spot publicitario del producto que vendemos <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/GPPPV-Coronate-Reel-Ig-1-1.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>M\u00f3dulos y profesores implicados:<\/strong><\/p>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo de forma conjunta en los m\u00f3dulos \u201cT\u00e9cnicas de Venta\u201d, que imparte Guadalupe Fern\u00e1ndez Corcho,&nbsp; en el que aprendemos todo lo relacionado con la venta, la documentaci\u00f3n comercial y c\u00f3mo realizar presentaciones a un cliente.&nbsp;<\/p>\n\n\n\n<p>Gesti\u00f3n de \u201cProductos y Promociones en el Punto de Venta\u201d, que imparte Carmen Regod\u00f3n Tejada, en el que aprendemos c\u00f3mo captar la atenci\u00f3n del cliente e incentivar la compra.<\/p>\n\n\n\n<p><strong>Resultados del Mercado Navide\u00f1o <\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os presentamos \u00abCor\u00f3nate\u00bb, una idea de negocio que comercializaremos en el 2\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres. \u00bfQui\u00e9nes [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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