{"id":274,"date":"2024-12-09T18:12:14","date_gmt":"2024-12-09T17:12:14","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=274"},"modified":"2025-03-17T10:43:12","modified_gmt":"2025-03-17T09:43:12","slug":"cultura-emprendedora-hoy-conocemos-a-tarros-de-chuches","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2024\/12\/09\/cultura-emprendedora-hoy-conocemos-a-tarros-de-chuches\/","title":{"rendered":"Cultura Emprendedora: hoy conocemos a SABOR A CHUCHES"},"content":{"rendered":"\n<p>Os presentamos <strong><em>SABOR A CHUCHES<\/em><\/strong>, una idea de negocio que comercializaremos en el 2\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfQuienes somos?<\/strong><\/p>\n\n\n\n<p>Somos Carlos D\u00edaz y \u00c1lvaro Pinadero, alumnos de <strong>1\u00ba<\/strong> de <strong>Gesti\u00f3n de Ventas<\/strong><\/p>\n\n\n\n<p> <strong>y Espacios Comerciales<\/strong>.<\/p>\n\n\n\n<p>&nbsp;<img decoding=\"async\" width=\"370\" height=\"491.47368421052624\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtB59NFTdrVUvoPQ4FV3nVw5D7Jg4x0sUlydM9b7TmX4evmyDzm4k-MR_4Nwcn7-eoEOu645Qv2bZdK0xS0YC1DBrZ_v6EqHxp5-2AXA764XGdP8KEC9sG0YrLTEDj2RVx4qxXyA?key=D9QXcqyBntiVZnQfmyaJTPWJ\"><\/p>\n\n\n\n<p><strong>\u00bfEn qu\u00e9 consiste nuestra idea?&nbsp;<\/strong><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdOuBr7f5UmY8X21AIaqLlqKO-5Kor2m9RYCl7vhNrw3ERLFNnDcdrPjYsHno0ahqhMeHBQlCX0jkrqobbt00oeHKzGV_SixwpOnYmBBTRxIcdeu0_zAg_SvKbyOnt9t3Ma5AtDeg?key=D9QXcqyBntiVZnQfmyaJTPWJ\" width=\"213\" height=\"283\"><\/p>\n\n\n\n<p>Nuestra empresa consiste en una tienda de chuches y frutos secos, en la que nuestros productos se basan en dos tipos de tarros diferentes, el primero es un tarro con forma de mu\u00f1eco de nieve perfecto para guardar unas estupendas chuches. Nuestro segundo producto es un tarro con forma de bola con detalles como estrellas y copos de nieve, este tarro es perfecto para unos frutos secos a media ma\u00f1ana.<\/p>\n\n\n\n<p>En la primera evaluaci\u00f3n del m\u00f3dulo T\u00e9cnicas de Venta y Negociaci\u00f3n, realizamos los primeros pasos de un plan comercial. Os subimos el documento que hemos elaborado:<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Copia-de-Sabor-a-chuches-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Copia de Sabor a chuches.\"><\/object><a id=\"wp-block-file--media-cdaa8ee2-5375-4e36-931c-b933964af81e\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Copia-de-Sabor-a-chuches-1.pdf\">Copia de Sabor a chuches<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2024\/12\/Copia-de-Sabor-a-chuches-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-cdaa8ee2-5375-4e36-931c-b933964af81e\">Descarga<\/a><\/div>\n\n\n\n<p><strong>Nuestra inversi\u00f3n<\/strong><\/p>\n\n\n\n<p>Cada miembro del grupo ha aportado un total de 10\u20ac, que recuperaremos con las ventas de este primer trimestre. El beneficio excedente ser\u00e1 destinado a financiar una actividad grupal que decidamos en clase.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcDBKHXonE0ChvR7HQO8727LlLU0viJyXcJfNRoPB3uUKMVE70d664UbPXW3fLk2M8yAMrqSqpYczx5xBbH0AANNwRqZ1-4WJCY1aPewZ8Tc49_PsBwLYxa0zmnaYiRVIO11Khu?key=D9QXcqyBntiVZnQfmyaJTPWJ\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>An\u00e1lisis del mercado<\/strong><\/p>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1.101 personas incluyendo profesorado y&nbsp; alumnos de Secundaria, Bachillerato y Ciclos formativos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfxVq--35AF9bRO6RZPorWcpn-TYVTV_ZAA-6iizudNDgV4nxF6tm0AMk_p0MvljmLaY-y6F1FtUyzuCqILQCdZvsLtwFzV0E4tk0wixATW5uf_EZq9LorKVijmlTYk7Q5nKibL5g?key=D9QXcqyBntiVZnQfmyaJTPWJ\" alt=\"\" title=\"Gr\u00e1fico\" \/><\/figure>\n\n\n\n<p>El segmento que hemos elegido para comercializar nuestro producto es <strong>Alumnos del turno diurno del IES \u00c1gora<\/strong><\/p>\n\n\n\n<p><strong>Proceso de elaboraci\u00f3n del producto<\/strong><\/p>\n\n\n\n<p>Para crear el producto realizamos las siguientes acciones:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Primero, le pusimos una bufanda roja con un vinilo a todos y cada uno de los mu\u00f1ecos de nieve.&nbsp;<\/li>\n\n\n\n<li>Despu\u00e9s, decoramos cada mu\u00f1eco con sus respectivos botones, al igual que las bolas, recortando un vinilo color plata con estrellas y copos de nieve.<\/li>\n\n\n\n<li>M\u00e1s tarde, pusimos una cuerda a todas y cada una de las bolas para que pueda servir tambi\u00e9n de decoraci\u00f3n para el \u00e1rbol de navidad.<\/li>\n\n\n\n<li>Por \u00faltimo, pero no menos importante, rellenamos todos los mu\u00f1ecos y todas las bolas con chuches y frutos secos.<img decoding=\"async\" width=\"288\" height=\"208\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-6y3PrDYaZ3XUy7F210aWm_ghFunvVogdQyThSAUEQQP8vLAPmcePYXoPDEtP-9eGygTNc486ua9m4WQaME08H_H6fmdCxncXTuSoJl3f3DJsomwIa-5UJSeAqlr5up5pmD0ByA?key=D9QXcqyBntiVZnQfmyaJTPWJ\"><\/li>\n<\/ol>\n\n\n\n<p><strong>Actividades de promoci\u00f3n&nbsp;<\/strong><\/p>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicaciones en las redes sociales sociales del centro <a href=\"https:\/\/www.instagram.com\/ies_agora\/\"><strong>https:\/\/www.instagram.com\/ies_agora\/<\/strong><\/a><strong>&nbsp;<\/strong><\/li>\n\n\n\n<li>Creaci\u00f3n de p\u00e1gina web para la gesti\u00f3n de pedidos <a href=\"https:\/\/iesagora.es\/tienda\"><strong>https:\/\/iesagora.es\/tienda<\/strong><\/a><strong>&nbsp;<\/strong><\/li>\n\n\n\n<li>Dise\u00f1o de carteler\u00eda con ofertas promocionales&nbsp;<img decoding=\"async\" width=\"198\" height=\"279\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeyyBFQvCH9xZ_sJE_RrPWsaSgBXZKk_5ALBKyJ6Lh7dW3YlcqbLykF8DeXsiqbHgVMAISJBs_q0pMC4zXp1Tuewl_CckFskYLWGzQ6p_hO8m5EAq5Bc57Wr_TD22x96Klw7r2ndQ?key=D9QXcqyBntiVZnQfmyaJTPWJ\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"279\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeFRRXQPxho3_rZx7FbHGMhv15-crfNfbDt1pnMJIUTVckC2MQ92RxPmIfSJjTEIgB1bh73ulPJpjurfrjoK1feWCOnUu2yeRy7XYWXYcZrRE0ze8CRoBoNSutno8bwIDMjH3dvXg?key=D9QXcqyBntiVZnQfmyaJTPWJ\"><\/li>\n<\/ul>\n\n\n\n<p><strong>Atenci\u00f3n al cliente y fidelizaci\u00f3n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando un cliente nos realiza un encargo, le enviamos un correo para contactar con \u00e9l. bellako<img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"271\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdEWbJheiojn9ZjbAwYy6_ks2V7NL3SNMuylKzz-wUc8WyJ8PXgc-5cI3XcT0pW9rbmZRFn5cjLWDrlTQGhP9-5HvwtPWU4aVdlpHgDDsdh6_Ybupbx1ALj855XEsthsJchl0Ar?key=D9QXcqyBntiVZnQfmyaJTPWJ\"><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hemos dise\u00f1ado un mensaje especial para fidelizar al cliente y hacerlo sentir especial<\/li>\n\n\n\n<li>Cuando realizamos alguna entrega al cliente, le dedicamos la mejor de nuestras son<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00f3dulos y profesores implicados:<\/strong><\/p>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo en el m\u00f3dulo Pol\u00edticas de Marketing, que imparte Guadalupe Fern\u00e1ndez Corcho, en el que aprendemos todo lo relacionado con las 4 \u201cP\u201d del marketing operativo: dise\u00f1o de productos, pol\u00edtica de precios, acciones de comunicaci\u00f3n y difusi\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os presentamos SABOR A CHUCHES, una idea de negocio que comercializaremos en el 2\u00ba Mercado Navide\u00f1o del IES \u00c1gora de [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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