{"id":2170,"date":"2025-12-05T13:25:30","date_gmt":"2025-12-05T12:25:30","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=2170"},"modified":"2025-12-15T11:11:08","modified_gmt":"2025-12-15T10:11:08","slug":"proyecto-navisocks","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/12\/05\/proyecto-navisocks\/","title":{"rendered":"Proyecto \u00abNavisocks\u00bb"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">\u00bfQui\u00e9nes somos?<\/mark><\/strong><\/p>\n\n\n\n<p>Somos <strong>Carlos D\u00edaz, Betsab\u00e9 Aguilera y \u00c1lvaro Pinadero<\/strong>, alumnos de <strong>2\u00ba<\/strong> de <strong>Gesti\u00f3n de Ventas y Espacios Comerciales<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1024x576.png\" alt=\"\" class=\"wp-image-2171\" style=\"width:343px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1024x576.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-300x169.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-768x432.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1536x864.png 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-600x338.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">\u00bfEn qu\u00e9 consiste nuestra idea?&nbsp;<\/mark><\/strong><\/p>\n\n\n\n<p><strong>NaviSocks<\/strong> es una empresa dedicada a la venta de calcetines navide\u00f1os personalizados, el estilo de calcet\u00edn que producimos son los t\u00edpicos que se cuelgan en la chimenea, disponemos de tres modelos de calcet\u00edn; en el primer modelo se podr\u00e1 poner el nombre al calcet\u00edn; en el segundo modelo se podr\u00e1 poner pines navide\u00f1os al calcet\u00edn y en el tercer modelo se podr\u00e1 poner nombre y decorar con pines navide\u00f1os.<\/p>\n\n\n\n<p>El calcet\u00edn tendr\u00e1 un valor de 3 \u20ac, pero si el cliente desea poner un nombre, costar\u00e1 0,50\u20ac adicionales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-1024x576.png\" alt=\"\" class=\"wp-image-2172\" style=\"width:356px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-1024x576.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-300x169.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-768x432.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-1536x864.png 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1-600x338.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">Proceso de elaboraci\u00f3n del producto<\/mark><\/strong><\/p>\n\n\n\n<p>Para crear el producto realizamos las siguientes acciones: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprar calcetines, pines, hilo de pesca y letras termoadhesivas.<\/li>\n\n\n\n<li>Con el hilo de pesca y un alfiler, hacemos 2 peque\u00f1os agujeros y pasamos el hilo junto con el pin<\/li>\n\n\n\n<li>A\u00f1adimos las letras termoadhesivas del nombre indicado con una plancha.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Elaboracion-Gorros-.mp4\"><\/video><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">Nuestra inversi\u00f3n<\/mark><\/strong><\/p>\n\n\n\n<p>Cada miembro del grupo ha aportado un total de 10 \u20ac, que recuperaremos con las ventas de este primer trimestre. El beneficio excedente ser\u00e1 destinado a financiar una actividad grupal que decidamos en clase.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">An\u00e1lisis del mercado<\/mark><\/strong><\/p>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1.197personas incluyendo profesorado, alumnos de Secundaria, Bachillerato y Ciclos formativos y personal no docente.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"262\" data-id=\"2175\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/graficos-2.png\" alt=\"\" class=\"wp-image-2175\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/graficos-2.png 900w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/graficos-2-300x87.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/graficos-2-768x224.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/graficos-2-600x175.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td colspan=\"2\">Atendiendo a los porcentajes, el mayor grupo de nuestro mercado est\u00e1 compuesto por los alumnos, los cuales suponen un 86,8% del total, seguidos por los profesores que son un 11,9% y por \u00faltimo el personal no docente, que asciende al 1,3%.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>El segmento que hemos elegido para comercializar nuestro producto es el profesorado del IES \u00c1gora.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caracter\u00edsticas:\n<ul class=\"wp-block-list\">\n<li>Edad: Entre 30 y 65 a\u00f1os.<\/li>\n\n\n\n<li>G\u00e9nero: Mayoritariamente femenino.<\/li>\n\n\n\n<li>Gustos: Que tenga esp\u00edritu navide\u00f1o, pasar tiempo de calidad con la familia.<\/li>\n\n\n\n<li>Poder adquisitivo: Medio-alto.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Creemos que nuestro cliente podr\u00e1 ser de un estilo comunicativo debido a que le gusta imponer sus opiniones y no suele aceptar sugerencias. Por lo que debemos ser serenos, llev\u00e1ndolos a nuestro territorio con argumentos l\u00f3gicos, consiguiendo acuerdos parciales y progresivos.<\/p>\n\n\n\n<p>Pod\u00e9is ver el estudio completo en el apartado <strong>3.1 <\/strong>de nuestro plan de ventas:<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/PLAN-DE-VENTAS-Navisocks.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de PLAN DE VENTAS Navisocks.\"><\/object><a id=\"wp-block-file--media-a6014ecf-6382-407b-9cbb-892966df7c35\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/PLAN-DE-VENTAS-Navisocks.pdf\">PLAN DE VENTAS Navisocks<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/PLAN-DE-VENTAS-Navisocks.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a6014ecf-6382-407b-9cbb-892966df7c35\">Descarga<\/a><\/div>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">Sistema de ventas<\/mark><\/strong><\/p>\n\n\n\n<p>Comercializaremos en el 3\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres.&nbsp;<\/p>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">Actividades de promoci\u00f3n<\/mark>&nbsp;<\/strong><\/p>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.canva.com\/design\/DAG6Hs_9Mac\/v3SHLDbPJaqY0TrQ1FEArA\/edit\" style=\"border-radius:100px;background-color:#f7d99a\">Cat\u00e1logo productos CANVA<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carteler\u00eda con oferta promocional<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-1024x1024.png\" alt=\"\" class=\"wp-image-2649\" style=\"width:349px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-1024x1024.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-300x300.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-768x768.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-600x600.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025-100x100.png 100w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Catalogo-de-productos-mercado-navideno-2025.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stand del punto de venta<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/radioedu.educarex.es\/radioagora\/2025\/11\/07\/practicamos-la-venta-telefonica\/\" style=\"border-radius:100px;background-color:#f7d99a\">Venta telef\u00f3nica (enlace)<\/a><\/div>\n<\/div>\n\n\n\n<p><strong><mark style=\"background-color:#f9e3ac\" class=\"has-inline-color\">M\u00f3dulos y profesores implicados:<\/mark><\/strong><\/p>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo en los m\u00f3dulos \u201cT\u00e9cnicas de Venta y Negociaci\u00f3n\u201d, que imparte Guadalupe Fern\u00e1ndez Corcho y \u201cEscaparatismo y Dise\u00f1o de Espacios Comerciales\u201d, que imparte Ana M\u00aa Gonz\u00e1lez Mato.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9nes somos? Somos Carlos D\u00edaz, Betsab\u00e9 Aguilera y \u00c1lvaro Pinadero, alumnos de 2\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,54,3],"tags":[74,69],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2o-gvec","category-campana-de-ventas","category-mercado-de-navidad","tag-25_26_ana_gonzalez_mato","tag-25_26_guadalupe_fernandez"],"jetpack_featured_media_url":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/NOMBRE.png","_links":{"self":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":5,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"predecessor-version":[{"id":2650,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2170\/revisions\/2650"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media\/2171"}],"wp:attachment":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/tags?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}