{"id":2121,"date":"2025-11-30T00:13:27","date_gmt":"2025-11-29T23:13:27","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=2121"},"modified":"2026-04-09T14:16:10","modified_gmt":"2026-04-09T12:16:10","slug":"proyecto-arte-en-llaves","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/11\/30\/proyecto-arte-en-llaves\/","title":{"rendered":"Proyecto \u00abEsenttia Drago\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-1024x461.jpeg\" alt=\"\" class=\"wp-image-3131\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-1024x461.jpeg 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-300x135.jpeg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-768x346.jpeg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-1536x691.jpeg 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-2048x921.jpeg 2048w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_8584-1-600x270.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Somos <strong>\u00c1ngela G\u00f3mez Cabanillas, Javier Barroso Casillas y Gabriela Garc\u00eda Llanos<\/strong>, alumnos de 1\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales del IES. \u00c1gora.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>\u00bfEn qu\u00e9 consiste nuestra idea?\u00a0<\/em><\/strong><\/p>\n\n\n\n<p><strong>Essentia Drago<\/strong> se dedica a la creaci\u00f3n de llaveros artesanales elaborados a mano con resina. Cada pieza puede contar con un dise\u00f1o personalizado seg\u00fan las preferencias del cliente o con un dise\u00f1o aleatorio creado por nosotros.<\/p>\n\n\n\n<p>Estos llaveros est\u00e1n pensados como un detalle \u00fanico, elaborado con dedicaci\u00f3n y creatividad, ideales para regalar o conservar como recuerdo especial. Cada pieza se dise\u00f1a cuidadosamente, buscando reflejar la personalidad y el estilo de quien la recibe.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"360\" height=\"360\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Diseno-sin-titulo-1.png\" alt=\"\" class=\"wp-image-2507\" style=\"width:291px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Diseno-sin-titulo-1.png 360w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Diseno-sin-titulo-1-300x300.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Diseno-sin-titulo-1-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Diseno-sin-titulo-1-100x100.png 100w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption class=\"wp-element-caption\">Ejemplo de nuestro producto<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/Arte-en-Llaves-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Explicaci\u00f3n del proceso de elaboraci\u00f3n<\/strong><\/p>\n\n\n\n<p>Hacemos una mezcla de la resina y\u00a0 endurecedor a partes iguales, y removemos hasta conseguir una mezcla homog\u00e9nea . Luego, vertemos la resina y dejamos secar durante 48 horas. Una vez endurecida, perforamos cada pieza y a\u00f1adimos las anillas para convertirlas en llaveros \u00fanicos y personalizados.<\/p>\n\n\n\n<p><br>Cada unidad la venderemos a 2,5\u20ac, precio no negociable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Nuestra inversi\u00f3n<\/em><\/strong><br>Cada uno de nuestro grupo hemos hecho una inversi\u00f3n de 10\u20ac  que recuperaremos con las ventas de este primer trimestre. El beneficio que consigamos lo usaremos para alguna actividad grupal de clase.<br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>An\u00e1lisis del mercado<\/em><\/strong><\/p>\n\n\n\n<p>Antes de lanzar el producto al mercado del IES<br>\u00c1GORA realizamos un estudio de mercado. Este<br>an\u00e1lisis integra el uso de fuentes secundarias<br>institucionales para definir la composici\u00f3n<br>estructural del mercado, junto con la aplicaci\u00f3n de<br>encuestas directas a alumnos y profesores,<br>orientadas a identificar los motores de consumo<br>de nuestra comunidad educativa.<\/p>\n\n\n\n<p>Para visitar nuestro formulario puedes pinchar <strong>aqu\u00ed<\/strong> :<a href=\"https:\/\/docs.google.com\/forms\/d\/1lcgyinE2snop_oygar7ofOx8copZUlqqTtJYqlMY0tA\/viewform?edit_requested=true\">https:\/\/docs.google.com\/forms\/d\/1lcgyinE2snop_oygar7ofOx8copZUlqqTtJYqlMY0tA\/viewform?edit_requested=true<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/docs.google.com\/forms\/d\/1lcgyinE2snop_oygar7ofOx8copZUlqqTtJYqlMY0tA\/viewform?edit_requested=true\"><img decoding=\"async\" width=\"639\" height=\"330\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-95.png\" alt=\"\" class=\"wp-image-3188\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-95.png 639w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-95-300x155.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-95-600x310.png 600w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1.197 personas personas incluyendo profesorado y\u00a0 alumnos de Secundaria, Bachillerato y Ciclos formativos.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"254\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-140120.png\" alt=\"\" class=\"wp-image-3216\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-140120.png 442w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-140120-300x172.png 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"248\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-141116-1.png\" alt=\"\" class=\"wp-image-3217\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-141116-1.png 427w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-09-141116-1-300x174.png 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Atendiendo a los porcentajes, el mayor grupo de nuestro mercado est\u00e1 compuesto por los alumnos, los cuales suponen un 86,8% del total, seguidos por los profesores que son un 11,9% y por \u00faltimo el personal no docente, que asciende al 1,3%.<\/p>\n\n\n\n<p>El segmento que hemos elegido para comercializar nuestro producto es el alumnado del IES \u00c1gora.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caracter\u00edsticas:\n<ul class=\"wp-block-list\">\n<li>Edad: Entre 14 y 25 a\u00f1os.<\/li>\n\n\n\n<li>G\u00e9nero: Mayoritariamente femenino..<\/li>\n\n\n\n<li>Poder adquisitivo: Medio-bajo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Sistema de ventas <\/strong><\/em><\/p>\n\n\n\n<p>Comercializaremos en el 3\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres.&nbsp;<\/p>\n\n\n\n<p><em><strong>Actividades de promoci\u00f3n<\/strong><\/em><\/p>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n:<\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.canva.com\/design\/DAG6Hs_9Mac\/v3SHLDbPJaqY0TrQ1FEArA\/edit\">Cat\u00e1logo productos Canva <\/a><\/em><\/strong><\/p>\n\n\n\n<p>Carteler\u00eda con oferta promocional<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"498\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-6.png\" alt=\"\" class=\"wp-image-2506\" style=\"width:316px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-6.png 495w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-6-298x300.png 298w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-6-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-6-100x100.png 100w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/figure>\n\n\n\n<p><strong>Stand del punto de venta<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>M\u00f3dulos y profesores implicados: <\/em><\/strong><\/p>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo en el m\u00f3dulo <strong>\u201cPol\u00edticas de Marketing\u201d<\/strong>, que imparte <strong>Guadalupe Fern\u00e1ndez Corcho<\/strong>. <\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PLAN-DE-MARKETING-Trabajo-final.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de _PLAN DE MARKETING (Trabajo final).\"><\/object><a id=\"wp-block-file--media-32508558-9a58-469f-9b5f-9df05b763ca2\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PLAN-DE-MARKETING-Trabajo-final.pdf\">_PLAN DE MARKETING (Trabajo final)<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PLAN-DE-MARKETING-Trabajo-final.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-32508558-9a58-469f-9b5f-9df05b763ca2\">Descarga<\/a><\/div>\n\n\n\n<p>EEE<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"187\" height=\"269\" data-id=\"2931\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/images-4.jpg\" alt=\"\" class=\"wp-image-2931\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Somos \u00c1ngela G\u00f3mez Cabanillas, Javier Barroso Casillas y Gabriela Garc\u00eda Llanos, alumnos de 1\u00ba de Gesti\u00f3n de Ventas y Espacios [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,54,3],"tags":[69],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1o-gvec","category-campana-de-ventas","category-mercado-de-navidad","tag-25_26_guadalupe_fernandez"],"jetpack_featured_media_url":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/12\/image-2-edited.jpeg","_links":{"self":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/comments?post=2121"}],"version-history":[{"count":13,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2121\/revisions"}],"predecessor-version":[{"id":3643,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2121\/revisions\/3643"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media\/2426"}],"wp:attachment":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media?parent=2121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/categories?post=2121"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/tags?post=2121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}