{"id":2119,"date":"2025-11-30T00:11:43","date_gmt":"2025-11-29T23:11:43","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=2119"},"modified":"2026-04-16T14:19:56","modified_gmt":"2026-04-16T12:19:56","slug":"proyecto-1312-brand","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/11\/30\/proyecto-1312-brand\/","title":{"rendered":"Proyecto \u00ab1312 Brand\u00bb"},"content":{"rendered":"\n\n\n<p><strong>\u00bfQuienes somos?<\/strong><\/p>\n\n\n\n<p>Somos Felipe G\u00f3mez, Pablo Carrillo y Juan Antonio Sequeda, alumnos de 1\u00ba de Gesti\u00f3n de Ventas<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>Plan de Marketing<\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Documento-sin-titulo-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:580px\" aria-label=\"Incrustado de \u00a0(2).\"><\/object><a id=\"wp-block-file--media-46b198e2-b2ae-4d98-b901-bea64cb9e881\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Documento-sin-titulo-2.pdf\">&nbsp;(2)<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Documento-sin-titulo-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-46b198e2-b2ae-4d98-b901-bea64cb9e881\">Descarga<\/a><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"285\" height=\"383\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-132736.png\" alt=\"\" class=\"wp-image-2275\" style=\"width:383px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-132736.png 285w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-132736-223x300.png 223w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>\u00bfEn qu\u00e9 consiste nuestra idea?&nbsp;<\/strong><\/p>\n\n\n\n<p>Somos una empresa formada por cuatro j\u00f3venes estudiantes de 1\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales del IES \u00c1gora. Nos apasiona la moda urbana y queremos ofrecer algo diferente: camisetas personalizadas que reflejan<strong> creatividad y originalidad, aportando un estilo urbano pero con clase.<\/strong><\/p>\n\n\n\n<p>Nos dedicamos al <strong>dise\u00f1o y venta de camisetas urbanas<\/strong> exclusivas, con un toque innovador que busca marcar tendencia. Nuestro objetivo es que cada cliente pueda vestir de forma <strong>\u00fanica<\/strong>, combinando comodidad, dise\u00f1o y personalidad.<\/p>\n\n\n\n<p>En nuestra empresa hemos optado por crear diferentes modelos de camisetas, cada uno pensado para adaptarse a <strong>distintos gustos y estilos<\/strong> dentro de la moda urbana.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Los precios que hemos decidido poner en las camisetas es de 10 euros, porque vemos que es un precio asequible para todo el mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"718\" height=\"335\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-133228.png\" alt=\"\" class=\"wp-image-2281\" style=\"aspect-ratio:2.143368866255233;width:1200px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-133228.png 718w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-133228-300x140.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-133228-600x280.png 600w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure>\n\n\n\n<p><strong>Proceso de elaboraci\u00f3n del producto<\/strong><\/p>\n\n\n\n<p>Nuestro producto se elabora de manera muy sencilla:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Primero, seleccionamos las camisetas sobre las que vamos a trabajar, asegur\u00e1ndonos de que no esten defectuosas y sean c\u00f3modas <strong>para el uso diario.<\/strong><\/li>\n\n\n\n<li>Segundo, realizamos la serigraf\u00eda utilizando <strong>materiales profesionales<\/strong>, para obtener un resultado fiable, duradero y con un <strong>dise\u00f1o original.<\/strong><\/li>\n\n\n\n<li>&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/1312-Brand-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><strong>Nuestra inversi\u00f3n<\/strong><\/p>\n\n\n\n<p>Cada miembro del grupo ha aportado un total de 18 euros, que recuperaremos con las ventas de este primer trimestre. El beneficio excedente ser\u00e1 destinado a financiar una actividad grupal que decidamos en clase.<\/p>\n\n\n\n<p><strong>An\u00e1lisis del mercado<\/strong><\/p>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1197&nbsp;personas incluyendo profesorado y&nbsp; alumnos de Secundaria, Bachillerato y Ciclos formativos.&nbsp;<\/p>\n\n\n\n<p>La gr\u00e1fica que se presenta a continuaci\u00f3n ilustra la distribuci\u00f3n del alumnado seg\u00fan su horario de estudios, diurno o vespertino. Se observa que el <strong>56%<\/strong> del alumnado cursa en horario diurno, mientras que el <strong>44%<\/strong> lo hace en horario vespertino.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"712\" height=\"282\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135126.png\" alt=\"\" class=\"wp-image-2299\" style=\"width:419px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135126.png 712w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135126-300x119.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135126-600x238.png 600w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n\n\n<p>En este estudio se ha analizado la proporci\u00f3n del alumnado de secundaria, bachillerato y formaci\u00f3n profesional (FP). Seg\u00fan la gr\u00e1fica, el mayor porcentaje corresponde al alumnado de <strong>FP<\/strong>, con un<strong> 79,8%<\/strong>. El alumnado de <strong>secundaria<\/strong> representa un <strong>12,6%<\/strong>, mientras que el de <strong>bachillerato<\/strong> supone un<strong> 7,6%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"302\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135227.png\" alt=\"\" class=\"wp-image-2312\" style=\"width:417px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135227.png 682w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135227-300x133.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-135227-600x266.png 600w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>Nos dirigimos a un p\u00fablico<strong> adolescente de g\u00e9nero masculino, entre 12-20 a\u00f1os<\/strong>, perteneciente a la segmentaci\u00f3n <strong>concentrada<\/strong>, con un presupuesto <strong>medio-bajo<\/strong> y un inter\u00e9s en moda streetwear o urbana.<\/p>\n\n\n\n<p>Pod\u00e9is ver el estudio completo en el apartado <strong>2 An\u00e1lisis de Mercado <\/strong>de nuestro plan de ventas.<\/p>\n\n\n\n<p><strong>Estrategia de precios<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/5.8\/nature-above-01.jpg\" alt=\"Una vista a\u00e9rea de las olas chocando contra la orilla.\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/5.8\/nature-above-02.jpg\" alt=\"Una vista a\u00e9rea de un campo. Una carretera atraviesa la esquina superior derecha.\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Actividades de promoci\u00f3n&nbsp;<\/strong><\/p>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Env\u00edo de Rayuela con el cat\u00e1logo (Enlace al CANVA con el Cat\u00e1logo)<\/li>\n\n\n\n<li>Enlace de la plataforma de comercio online para la gesti\u00f3n de pedidos (la de WordPress)<\/li>\n\n\n\n<li>Dise\u00f1o de carteler\u00eda con ofertas promocionales (Subir las fotos)<\/li>\n\n\n\n<li>Realizaci\u00f3n de un spot publicitario del producto que vendemos (Subir v\u00eddeo)<\/li>\n\n\n\n<li>Dise\u00f1o de stand del punto de venta (subid fotos de expositores que dise\u00f1\u00e9is con Ana G. Mato)<\/li>\n\n\n\n<li>Venta telef\u00f3nica: enlace a Radio \u00c1gora con las entrevistas de venta realizadas, o subid aqu\u00ed las entrevistas de vuestro grupo.<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00f3dulos y profesores implicados:<\/strong><\/p>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo en los m\u00f3dulos \u201cT\u00e9cnicas de Venta y Negociaci\u00f3n\u201d, que imparte Guadalupe Fern\u00e1ndez Corcho y \u201cEscaparatismo y Dise\u00f1o de Espacios Comerciales\u201d, que imparte Ana M\u00aa Gonz\u00e1lez Mato.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<p>\u00a0<\/p>\n<h2>Sara P\u00e9rez<\/h2>\n<h3>Cr\u00f3nicas de la cocina<\/h3>\n<p>Acomp\u00e1\u00f1ame en mi viaje hacia un estilo de vida m\u00e1s saludable<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\" aria-label=\"Instagram\"><br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\" aria-label=\"TikTok\"><br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\"><br \/>Mantente saludable<br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\"><br \/>Las 10 mejores recetas<br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\"><br \/>Preparaci\u00f3n de comidas<br \/><\/a><br \/><a target=\"_blank\" rel=\"noopener\"><br \/>Recursos para una vida sana<br \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuienes somos? Somos Felipe G\u00f3mez, Pablo Carrillo y Juan Antonio Sequeda, alumnos de 1\u00ba de Gesti\u00f3n de Ventas &nbsp; Plan [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,54,3],"tags":[69],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1o-gvec","category-campana-de-ventas","category-mercado-de-navidad","tag-25_26_guadalupe_fernandez"],"jetpack_featured_media_url":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-12-04-132736.png","_links":{"self":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":18,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"predecessor-version":[{"id":3597,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119\/revisions\/3597"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media\/2275"}],"wp:attachment":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/tags?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}