{"id":2119,"date":"2026-05-30T00:11:43","date_gmt":"2026-05-29T22:11:43","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=2119"},"modified":"2026-06-03T19:39:35","modified_gmt":"2026-06-03T17:39:35","slug":"proyecto-1312-brand","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2026\/05\/30\/proyecto-1312-brand\/","title":{"rendered":"Proyecto \u00ab1312 Brand\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"807\" height=\"360\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/imagen-grupo-1312.jpg\" alt=\"\" class=\"wp-image-3993\" style=\"width:1166px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/imagen-grupo-1312.jpg 807w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/imagen-grupo-1312-300x134.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/imagen-grupo-1312-768x343.jpg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/imagen-grupo-1312-600x268.jpg 600w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<p><strong>\u00bfQuienes somos?<\/strong><\/p>\n\n\n\n<p>Somos Felipe G\u00f3mez, Pablo Carrillo y Juan Antonio Sequeda, alumnos de 1\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales con una ambici\u00f3n com\u00fan: crear desde cero un proyecto en el que podamos volcar nuestros ideales fuera de los c\u00e1nones establecidos. Ah\u00ed es donde nace 1312 Brand, una empresa enfocada a la moda textil, m\u00e1s concretamente a la venta de camisetas y sudaderas con un c\u00e1racter rebelde y disruptivo.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"826\" height=\"464\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/pekines.png\" alt=\"\" class=\"wp-image-3900\" style=\"width:1105px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/pekines.png 826w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/pekines-300x169.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/pekines-768x431.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/pekines-600x337.png 600w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><\/p>\n\n\n\n<p><strong>\u00bfEn qu\u00e9 consiste nuestra idea?&nbsp;<\/strong><\/p>\n\n\n\n<p>Somos una empresa formada por cuatro j\u00f3venes estudiantes de 1\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales del IES \u00c1gora. Nos apasiona la moda urbana y queremos ofrecer algo diferente: camisetas personalizadas que reflejan<strong>creatividad y originalidad, aportando un estilo urbano pero con clase.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Proceso de elaboraci\u00f3n del producto<\/strong><\/p>\n\n\n\n<p>Nuestro producto se elabora de manera muy sencilla:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/1312-Brand-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li>Primero, seleccionamos cuidadosamente las camisetas sobre las que vamos a trabajar, revisando cada prenda para asegurarnos de que no presente defectos de fabricaci\u00f3n y cumpla con nuestros est\u00e1ndares de calidad. Adem\u00e1s, elegimos tejidos c\u00f3modos, resistentes y agradables al tacto, pensados para ofrecer un uso diario confortable y una buena durabilidad con el paso del tiempo.<\/li>\n\n\n\n<li>Segundo, llevamos a cabo el proceso de serigraf\u00eda utilizando materiales y t\u00e9cnicas profesionales que garantizan un acabado preciso y de alta calidad. Gracias a ello, conseguimos dise\u00f1os originales, colores definidos y una impresi\u00f3n resistente al desgaste y a los lavados, ofreciendo un resultado fiable, duradero y visualmente atractivo.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<p>Tras explicar nuestro proceso de elaboraci\u00f3n, queremos mostraros el resultado final de nuestros productos. En esta colecci\u00f3n presentamos cuatro dise\u00f1os de camisetas urbanas que combinan estilo, personalidad y autenticidad, demostrando que la moda urbana tambi\u00e9n puede transmitir clase y elegancia.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full has-custom-border is-style-rounded\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48.png\" alt=\"\" class=\"wp-image-4160\" style=\"border-style:none;border-width:0px;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48.png 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48-300x200.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48-1024x683.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48-768x512.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-20_54_48-600x400.png 600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>An\u00e1lisis del mercado<\/strong><\/p>\n\n\n\n<p>En este apartado tras tener completa nuestro producto, tenemos que ver a que mercado nos queremos dirigir, en el que aqu\u00ed hay varias graficas que nos hace un resumen de los datos que hemos recogido.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual seg\u00fan informaci\u00f3n del centro est\u00e1 compuesto por un total de 1197&nbsp;personas incluyendo profesorado y&nbsp; alumnos de Secundaria, Bachillerato y Ciclos formativos.&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"276\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-114934.png\" alt=\"\" class=\"wp-image-3942 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-114934.png 695w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-114934-300x119.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-114934-600x238.png 600w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"262\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115105.png\" alt=\"\" class=\"wp-image-3943 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115105.png 700w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115105-300x112.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115105-600x225.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>La gr\u00e1fica que se presenta a continuaci\u00f3n ilustra la distribuci\u00f3n del alumnado seg\u00fan su horario de estudios, diurno o vespertino. Se observa que el <strong>56%<\/strong> del alumnado cursa en horario diurno, mientras que el <strong>44%<\/strong> lo hace en horario vespertino.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>En este estudio se ha analizado la proporci\u00f3n del alumnado de secundaria, bachillerato y formaci\u00f3n profesional (FP). Seg\u00fan la gr\u00e1fica, el mayor porcentaje corresponde al alumnado de <strong>FP<\/strong>, con un<strong>79,8%<\/strong>. El alumnado de <strong>secundaria<\/strong> representa un <strong>12,6%<\/strong>, mientras que el de <strong>bachillerato<\/strong> supone un<strong>7,6%.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"306\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115405.png\" alt=\"\" class=\"wp-image-3945 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115405.png 705w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115405-300x130.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-115405-600x260.png 600w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure><\/div>\n\n\n\n<p>Nos dirigimos a un p\u00fablico<strong> adolescente de g\u00e9nero masculino, entre 12-20 a\u00f1os<\/strong>, perteneciente a la segmentaci\u00f3n <strong>concentrada<\/strong>, con un presupuesto <strong>medio-bajo<\/strong> y un inter\u00e9s en moda streetwear o urbana.<\/p>\n\n\n\n<p>Pod\u00e9is ver el estudio completo en el apartado <strong>2 An\u00e1lisis de Mercado <\/strong>de nuestro plan de ventas.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Estrategia de precios<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56-766x1024.png\" alt=\"\" class=\"wp-image-3963 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56-766x1024.png 766w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56-224x300.png 224w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56-768x1026.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56-600x802.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_08_56.png 1085w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>El coste de cada camiseta de algod\u00f3n, tanto en color blanco como negro, es de <strong>1,78 \u20ac por unidad<\/strong>. A este importe se le a\u00f1ade el proceso de serigraf\u00eda, realizado con materiales y t\u00e9cnicas profesionales, cuyo coste es de <strong>7 \u20ac por camiseta<\/strong>. De esta forma, el precio total de producci\u00f3n por unidad asciende aproximadamente a <strong>8,78 \u20ac<\/strong>, sin incluir otros gastos adicionales relacionados con el proceso de elaboraci\u00f3n.<\/p>\n\n\n\n<p>Nuestra inversi\u00f3n ha sido de aproximadamente <strong>31 euros por persona del grupo<\/strong>, lo que hace un total de <strong>93 euros de inversi\u00f3n inicial<\/strong> para las <strong>30 unidades obtenidas con ese presupuesto<\/strong>, adem\u00e1s de otros costes de producci\u00f3n diversos, como materiales complementarios y preparaci\u00f3n del dise\u00f1o.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Actividades de promoci\u00f3n&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-1024x1024.png\" alt=\"\" class=\"wp-image-4163\" style=\"width:353px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-1024x1024.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-300x300.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-768x768.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-600x600.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09-100x100.png 100w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-31-may-2026-21_40_09.png 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<p>Nuestra estrategia de marketing es concentrada, ya que nos dirigimos principalmente a j\u00f3venes estudiantes de g\u00e9nero masculino interesados en la moda urbana y el estilo casual. Hemos elegido este p\u00fablico porque conocemos sus gustos y tendencias, lo que nos permite dise\u00f1ar camisetas adaptadas a sus preferencias. Adem\u00e1s, este enfoque facilita crear campa\u00f1as publicitarias m\u00e1s personalizadas y atractivas mediante redes sociales y contenido visual cercano a su estilo de vida.<\/p>\n\n\n\n<p><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"965\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22-1024x965.png\" alt=\"\" class=\"wp-image-3981 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22-1024x965.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22-300x283.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22-768x724.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22-600x566.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-20-may-2026-12_17_22.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>POLITICA DE COMUNICACI\u00d3N<\/strong> <\/p>\n\n\n\n<p class=\"has-text-align-center\">PUBLICIDAD EXTERIOR<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3785\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118-683x1024.png\" alt=\"\" class=\"wp-image-3785\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118-683x1024.png 683w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118-200x300.png 200w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118-768x1152.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118-600x900.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-118.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Nuestro p\u00fablico objetivo son j\u00f3venes de 16 a 30 a\u00f1os interesados en la moda urbana y el streetwear, que usan la ropa como forma de expresi\u00f3n y se identifican con la cultura callejera. Para promocionar la marca, se lanzar\u00e1 una campa\u00f1a con 60 mupis en el Centro Comercial Ruta de la Plata y la Plaza Mayor de C\u00e1ceres durante una semana, con una inversi\u00f3n de 9.300 euros para aumentar la visibilidad de la marca.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"675\" data-id=\"3789\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-120.png\" alt=\"\" class=\"wp-image-3789\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-120.png 450w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-120-200x300.png 200w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Nuestro p\u00fablico objetivo son j\u00f3venes de 16 a 30 a\u00f1os interesados en la moda urbana y el streetwear, que usan la ropa como forma de expresi\u00f3n y se identifican con la cultura callejera. Para promocionar la marca, se lanzar\u00e1 una campa\u00f1a con 60 mupis en el Centro Comercial Ruta de la Plata y la Plaza Mayor de C\u00e1ceres durante una semana, con una inversi\u00f3n de 9.300 euros para aumentar la visibilidad de la marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"328\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-119.png\" alt=\"\" class=\"wp-image-3786 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-119.png 498w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-119-300x198.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Nuestro p\u00fablico objetivo son j\u00f3venes de 16 a 30 a\u00f1os interesados en la moda urbana y el streetwear, que usan la ropa como forma de expresi\u00f3n y se identifican con la cultura callejera. Para promocionar la marca, se lanzar\u00e1 una campa\u00f1a con 60 mupis en el Centro Comercial Ruta de la Plata y la Plaza Mayor de C\u00e1ceres durante una semana, con una inversi\u00f3n de 9.300 euros para aumentar la visibilidad de la marca.<\/p>\n<\/div><\/div>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Nuestra pagina web y redes sociales<br><\/strong><\/p>\n\n\n\n<p>Aqui os dejamos una imagen sobre nuestra pagina web en el que podeis echarle un vistazo a nuestros productos.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fgomezb18.wixsite.com\/my-site-4\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5-1024x511.png\" alt=\"\" class=\"wp-image-3819\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5-1024x511.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5-300x150.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5-768x383.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5-600x299.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-120647-5.png 1428w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2-1024x385.png\" alt=\"\" class=\"wp-image-3820\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2-1024x385.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2-300x113.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2-768x289.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2-600x226.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-15-121739-2.png 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>CU\u00d1A DE RADIO Y PODCAST <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"488\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-113637.png\" alt=\"\" class=\"wp-image-3935\" style=\"aspect-ratio:1.0041076006053307;width:718px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-113637.png 490w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-113637-300x300.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-113637-150x150.png 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-05-20-113637-100x100.png 100w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center\"><strong>CU\u00d1A DE RADIO<\/strong><\/p>\n\n\n\n<p><strong>En este apartado decidimos realizar una cu\u00f1a de radio en el que buscamos captar clientes que les llame la atenci\u00f3n la moda y el streatwear urbano.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/0430-1.mp3\"><\/audio><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>PODCAST<\/strong><\/p>\n\n\n\n<p><strong>En este apartado realizamos un podcast para nuestros oyentes que quieren saber m\u00e1s sobre nosotros, la empresa, como salieron ideas.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PODCAST-1312-BRAND.mp3\"><\/audio><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>REDES SOCIALES<\/strong><\/p>\n\n\n\n<p>1312 Brand cuenta con presencia activa en tres redes sociales principales: Instagram, TikTok y YouTube, plataformas clave a trav\u00e9s de las cuales buscamos conectar con nuestro p\u00fablico objetivo mediante la creaci\u00f3n de contenido atractivo y din\u00e1mico. En estas redes sociales compartimos publicaciones creativas relacionadas con nuestros productos, nuevos lanzamientos, campa\u00f1as publicitarias y contenido enfocado en reforzar la identidad de marca, aumentando as\u00ed nuestra visibilidad y cercan\u00eda con la comunidad.<\/p>\n\n\n\n<p>Por aqu\u00ed os dejamos im\u00e1genes en las que puedes pinchar y te llevaran a nuestras redes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.instagram.com\/1312brand.agora\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"598\" data-id=\"4166\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-140.png\" alt=\"\" class=\"wp-image-4166\" style=\"width:340px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-140.png 644w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-140-300x279.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-140-600x557.png 600w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.youtube.com\/channel\/UClBZ0gr-XJtLmwBRMm3Jllw\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" data-id=\"4167\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141-1024x498.png\" alt=\"\" class=\"wp-image-4167\" style=\"width:525px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141-1024x498.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141-300x146.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141-768x373.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141-600x292.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-141.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@1312brand.agora\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" data-id=\"4165\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139-1024x496.png\" alt=\"\" class=\"wp-image-4165\" style=\"width:537px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139-1024x496.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139-300x145.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139-768x372.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139-600x291.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-139.png 1094w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>POLITICA DE DISTRIBUCI\u00d3N <\/strong><\/p>\n\n\n\n<p>La pol\u00edtica de distribuci\u00f3n de 1312 Brand busca garantizar que nuestras camisetas urbanas lleguen al consumidor final de forma eficiente, r\u00e1pida y en perfectas condiciones. Para ello, utilizamos distintos canales de distribuci\u00f3n que nos permiten adaptarnos a diferentes perfiles de clientes, ampliar nuestro alcance comercial y asegurar que cada producto mantenga su calidad, dise\u00f1o y esencia urbana desde su producci\u00f3n hasta la entrega final.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Cadena de suministro<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-1024x562.png\" alt=\"\" class=\"wp-image-4173\" style=\"aspect-ratio:1.8224099473209625;width:738px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-1024x562.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-300x165.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-768x421.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-1536x843.png 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142-600x329.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-142.png 1693w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>PLAN DE MARKETING<\/strong><\/p>\n\n\n\n<p>A continuaci\u00f3n, presentamos nuestro Plan de Marketing, en el que se recogen los objetivos que pretendemos alcanzar, las estrategias de marketing que aplicaremos, las acciones que desarrollaremos y otros aspectos clave para el crecimiento y desarrollo de nuestro proyecto empresarial.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Plan-de-empresa-100-1312-4.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Plan de empresa 100% 1312.\"><\/object><a id=\"wp-block-file--media-728eef98-aab7-48eb-bec8-a37a8d42606a\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Plan-de-empresa-100-1312-4.pdf\">Plan de empresa 100% 1312<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Plan-de-empresa-100-1312-4.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-728eef98-aab7-48eb-bec8-a37a8d42606a\">Descarga<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuienes somos? Somos Felipe G\u00f3mez, Pablo Carrillo y Juan Antonio Sequeda, alumnos de 1\u00ba de Gesti\u00f3n de Ventas y Espacios [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":3786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,54,3],"tags":[69],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1o-gvec","category-campana-de-ventas","category-mercado-de-navidad","tag-25_26_guadalupe_fernandez"],"jetpack_featured_media_url":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-119.png","_links":{"self":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":33,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"predecessor-version":[{"id":4176,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/2119\/revisions\/4176"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/tags?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}