{"id":2110,"date":"2025-11-29T23:56:01","date_gmt":"2025-11-29T22:56:01","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=2110"},"modified":"2026-04-30T14:23:26","modified_gmt":"2026-04-30T12:23:26","slug":"proyecto-cuerdas-y-suenos","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/11\/29\/proyecto-cuerdas-y-suenos\/","title":{"rendered":"Proyecto \u00abCuerdas y Sue\u00f1os\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"930\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39.jpg\" alt=\"\" class=\"wp-image-3156\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39.jpg 1600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39-300x174.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39-1024x595.jpg 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39-768x446.jpg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39-1536x893.jpg 1536w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2026-04-09-13-27-39-600x349.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<\/p>\n<p><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/images.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-80dd16c\" data-elementor-lightbox-title=\"images\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwNCwidXJsIjoiaHR0cDpcL1wvd3AxLmllc2Fnb3JhLmVzOjYwMDEwXC9jcmVhZ29yYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzE3MlwvMjAyNlwvMDNcL2ltYWdlcy5qcGciLCJzbGlkZXNob3ciOiJhbGwtODBkZDE2YyJ9\"><br \/><\/a>Os presentamos el proyecto Cuerdas&amp;Sue\u00f1os, cuyos promotores son Alejandro Talav\u00e1n Montes y Adri\u00e1n Sanz S\u00e1nchez, alumnos del 1er curso del Grado Superior de Gesti\u00f3n de Ventas y Espacios Comerciales\u00a0<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>\u00bfEn qu\u00e9 consiste la idea?<\/strong><\/p>\n\n\n\n<p><strong>Cuerdas&amp;Sue\u00f1os<\/strong> es un proyecto empresarial enfocado en el dise\u00f1o, elaboraci\u00f3n y comercializaci\u00f3n de pulseras artesanales. La propuesta de valor se basa en ofrecer productos \u00fanicos que combinan creatividad, estilo y significado, diferenci\u00e1ndose de los accesorios convencionales. Cada pulsera est\u00e1 pensada como un elemento de expresi\u00f3n personal, transmitiendo valores como la uni\u00f3n, la superaci\u00f3n y los sue\u00f1os. El objetivo del proyecto es conectar emocionalmente con los clientes, generando una marca con identidad propia y potencial de crecimiento en el mercado.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"894\" height=\"821\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/61AlRvbt6VL._AC_UF8941000_QL80_-1.jpg\" alt=\"\" class=\"wp-image-2909\" style=\"aspect-ratio:1.0889498062198695;width:311px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/61AlRvbt6VL._AC_UF8941000_QL80_-1.jpg 894w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/61AlRvbt6VL._AC_UF8941000_QL80_-1-300x276.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/61AlRvbt6VL._AC_UF8941000_QL80_-1-768x705.jpg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2026\/03\/61AlRvbt6VL._AC_UF8941000_QL80_-1-600x551.jpg 600w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Video proceso de elaboraci\u00f3n<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Cuerdas-y-Suenos-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>El proceso de elaboraci\u00f3n de Cuerdas &amp; Sue\u00f1os se basaba en el recorte de una pulsera de cuerda y sus posterior introducci\u00f3n de los dos laterales dentro de su cierre, asegurando que quede bien fijado para garantizar su durabilidad y comodidad en el uso.<\/p>\n\n\n\n<p>Posteriormente la pulsera se introduce cuidadosamente en una bolsa de tela blanca, pensada para proteger el producto y mejorar su presentaci\u00f3n. Por \u00faltimo, se a\u00f1ade una pegatina con la portada de la marca, aportando una imagen m\u00e1s profesional y atractiva de <strong>Cuerdas&amp;Sue\u00f1os<\/strong> para el cliente final.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"850\" height=\"685\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-134851-3.png\" alt=\"\" class=\"wp-image-3478\" style=\"aspect-ratio:1.240889016552368;width:347px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-134851-3.png 850w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-134851-3-300x242.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-134851-3-768x619.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-134851-3-600x484.png 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/16FIXtJvepjvH8nNQ9RPKIEBwDgMxh0lW23X7xj4ORjE\/edit?pli=1&amp;edit_requested=true&amp;pli=1\">https:\/\/docs.google.com\/forms\/d\/16FIXtJvepjvH8nNQ9RPKIEBwDgMxh0lW23X7xj4ORjE\/edit?pli=1&amp;edit_requested=true&amp;pli=1<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Estudio de Mercado<\/em><\/strong><\/p>\n\n\n\n<p>Durante el proceso del mercado navide\u00f1o, realizamos un estudio de mercado. Un an\u00e1lisis que se compone de fuentes secundarias para definir la estructura del estudio de mercado, esto, a trav\u00e9s de un cuestionario que realizamos y estuvimos present\u00e1ndolos a profesores y alumnos del instituto. Nos sirvi\u00f3 para hallar las preferencias y gustos de nuestros posibles clientes, y as\u00ed conseguir un buen resultado dentro del Mercado Navide\u00f1o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"438\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-102.png\" alt=\"\" class=\"wp-image-3480\" style=\"aspect-ratio:1.6210131332082551;width:446px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-102.png 710w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-102-300x185.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-102-600x370.png 600w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p>Este es un ejemplo de uno de los gr\u00e1ficos que hicimos a partir de los resultados del Estudio de Mercado. El cual dice el n\u00famero y porcentaje de profesores que trabajan en cada turno escolar.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"438\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-104.png\" alt=\"\" class=\"wp-image-3482\" style=\"aspect-ratio:1.6210131332082551;width:452px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-104.png 710w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-104-300x185.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-104-600x370.png 600w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>POL\u00cdTICA DEL PRODUCTO<\/strong><\/p>\n\n\n\n<p>A continuaci\u00f3n mostramos los productos que ofrecimos al mercado:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"212\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-01-21-110543-1.png\" alt=\"\" class=\"wp-image-3493\" style=\"aspect-ratio:1.0943498242768315;width:244px;height:auto\" \/><\/figure>\n\n\n\n<p>Pulsera de cuerda, con una inicial de pl\u00e1stico y dise\u00f1o minimalista.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"353\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/unnamed.png\" alt=\"\" class=\"wp-image-3494\" style=\"aspect-ratio:0.8017057569296375;width:179px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/unnamed.png 283w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/unnamed-241x300.png 241w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/figure>\n\n\n\n<p>Pulsera de cuerda, con cierre de pl\u00e1stico duro y dise\u00f1o doferencial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>FUTURA CARTERA DE PRODUCTOS<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A lo largo, tenemos previsto ampliar nuestra oferta de productos para ampliar la cuota de mercado. Por ello, os ense\u00f1amos la gama de productos que tenemos prevista incorporar a la empresa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>ESQUEMA DE LA CARTERA DE PRODUCTOS<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02-1024x683.png\" alt=\"\" class=\"wp-image-3496\" style=\"aspect-ratio:1.4992841959134093;width:399px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02-1024x683.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02-300x200.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02-768x512.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02-600x400.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_31_02.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>A continuaci\u00f3n os hablaremos de la estrategia de Branding utilizada para nuestro proyecto.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>IMAGEN DE LOGO:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"226\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-113127-1.png\" alt=\"\" class=\"wp-image-3502\" style=\"aspect-ratio:1.9956065413717354;width:540px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-113127-1.png 451w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-15-113127-1-300x150.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>El logo de Cuerdas &amp; Sue\u00f1os utiliza una tipograf\u00eda elegante, que transmite estilo y cuidado en los detalles.<\/p>\n\n\n\n<p>Los colores son tonos marrones y beige, que dan sensaci\u00f3n de calidez y naturalidad.<\/p>\n\n\n\n<p>Es un imagotipo, porque combina el nombre con un s\u00edmbolo. El s\u00edmbolo es un coraz\u00f3n hecho con cuerda, que representa la uni\u00f3n entre lo artesanal y lo emocional.<\/p>\n\n\n\n<p>Se ha elegido este dise\u00f1o porque refleja la idea de la marca: productos hechos a mano, con significado y pensados para conectar con las personas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>POL\u00cdTICA DE PRECIOS<\/strong><\/p>\n\n\n\n<p>En este apartado os mostraremos la estrategia de precios aplicada a nuestro producto.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>ESTRATEGIA DE INTRODUCCI\u00d3N AL MERCADO<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05-683x1024.png\" alt=\"\" class=\"wp-image-3530\" style=\"aspect-ratio:0.666999900029991;width:240px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05-683x1024.png 683w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05-200x300.png 200w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05-768x1152.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05-600x900.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/ChatGPT-Image-16-abr-2026-11_44_05.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Utilizaremos una estrategia de marketing basada en redes sociales y en el posicionamiento emocional de la marca, ya que nuestro objetivo es conectar con j\u00f3venes y adultos que buscan accesorios con significado, estilo y personalidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>ESTRATEGIA DE PRECIOS PSICOL\u00d3GICOS<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/B9CD0F27-DACE-452F-8372-6E1E733F721A-768x1024.png\" alt=\"\" class=\"wp-image-3545\" style=\"aspect-ratio:0.7500245170148083;width:269px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/B9CD0F27-DACE-452F-8372-6E1E733F721A-768x1024.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/B9CD0F27-DACE-452F-8372-6E1E733F721A-225x300.png 225w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/B9CD0F27-DACE-452F-8372-6E1E733F721A-600x800.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/B9CD0F27-DACE-452F-8372-6E1E733F721A.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Utilizaremos la estrategia de precios psicol\u00f3gicos porque nuestro objetivo es aumentar las ventas y hacer que nuestras pulseras resulten m\u00e1s atractivas y accesibles para el cliente, mejorando la percepci\u00f3n de su valor.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>ESTRATEGIA DE PRECIOS DIFERENCIALES<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"413\" height=\"579\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-134033.png\" alt=\"\" class=\"wp-image-3577\" style=\"aspect-ratio:0.7132995092738917;width:270px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-134033.png 413w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-134033-214x300.png 214w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/figure>\n\n\n\n<p>Utilizaremos la estrategia de precios diferenciales porque nuestro objetivo es adaptarnos a distintos tipos de clientes y aumentar las ventas de nuestras pulseras en diferentes situaciones y segmentos del mercado.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>ESTRATEGIA DE CARTERA<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"412\" height=\"578\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-133904.png\" alt=\"\" class=\"wp-image-3581\" style=\"aspect-ratio:0.7128165521726759;width:267px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-133904.png 412w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2026-04-16-133904-214x300.png 214w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<p>Utilizaremos la estrategia de precios de cartera porque nuestro objetivo es ofrecer una gama de pulseras con diferentes precios para adaptarnos a distintos tipos de clientes y maximizar las ventas en el conjunto de nuestra colecci\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>PUBLICIDAD EXTERIOR<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97-683x1024.png\" alt=\"\" class=\"wp-image-3465\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97-683x1024.png 683w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97-200x300.png 200w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97-768x1152.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97-600x900.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-97.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98-683x1024.png\" alt=\"\" class=\"wp-image-3466\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98-683x1024.png 683w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98-200x300.png 200w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98-768x1152.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98-600x900.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-98.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>El objetivo es captar la atenci\u00f3n del p\u00fablico mediante un cartel atractivo para llegar a un p\u00fablico m\u00e1s amplio y aumentar la visibilidad. Para ello, se propone un dise\u00f1o llamativo en el que se ofrezca un descuento para todo el mundo, con el fin de atraer clientes. El presupuesto es el mismo para ambos tipos de cartel, siendo de 7.400 \u20ac semanales m\u00e1s 810 \u20ac de impresi\u00f3n, correspondiente a un circuito de 40 MUPIs en la ciudad de C\u00e1diz.<\/p>\n\n\n\n<p>PLAN DE MARKETING:<a href=\"https:\/\/docs.google.com\/document\/d\/1J2ijlJ_GCFkJ39uA0nf_XX4RSqLTrvRY\/edit\">https:\/\/docs.google.com\/document\/d\/1J2ijlJ_GCFkJ39uA0nf_XX4RSqLTrvRY\/edit<\/a><\/p>\n\n\n\n<p>PAGINA WEB Y REDES SOCIALES.<\/p>\n\n\n\n<p>-Enlace a nuestro WIX: <a href=\"https:\/\/atalavanm02.wixsite.com\/cuerdas\">https:\/\/atalavanm02.wixsite.com\/cuerdas<\/a><\/p>\n\n\n\n<p>Redes sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117-1024x508.png\" alt=\"\" class=\"wp-image-3721\" style=\"aspect-ratio:2.015787029871537;width:756px;height:auto\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117-1024x508.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117-300x149.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117-768x381.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117-600x298.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-117.png 1426w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>-RADIO Y PODCAST(FOTO + AUDIO)<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os presentamos el proyecto Cuerdas&amp;Sue\u00f1os, cuyos promotores son Alejandro Talav\u00e1n Montes y Adri\u00e1n Sanz S\u00e1nchez, alumnos del 1er curso del [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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