{"id":1945,"date":"2025-10-15T22:31:00","date_gmt":"2025-10-15T20:31:00","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=1945"},"modified":"2026-04-08T20:00:31","modified_gmt":"2026-04-08T18:00:31","slug":"estudio-de-mercado-2025","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/10\/15\/estudio-de-mercado-2025\/","title":{"rendered":"Estudio de Mercado 2025"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Estudio-de-Mercado-CREAGORA-2025.mp4\"><\/video><\/figure>\n\n\n\n<p>En anteriores post, os cont\u00e1bamos como nuestros alumnos de 1\u00ba y 2\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales han realizado sus <a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/10\/20\/propuestas-de-productos-para-el-mercado\/\">propuestas de productos<\/a> para el pr\u00f3ximo mercadillo navide\u00f1o del IES \u00c1gora.<\/p>\n\n\n\n<p>Con el prop\u00f3sito de <strong>garantizar el \u00e9xito de nuestra oferta<\/strong> de productos en el Mercado Navide\u00f1o, el alumnado de <strong>1\u00ba y 2\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales<\/strong> llevaron a cabo una investigaci\u00f3n de mercado en el IES \u00c1gora.&nbsp;<\/p>\n\n\n\n<p>Este an\u00e1lisis integra el uso de <strong>fuentes secundarias institucionales<\/strong> para definir la composici\u00f3n estructural del mercado, junto con la <strong>aplicaci\u00f3n de encuestas directas<\/strong> a alumnos y profesores, orientadas a identificar los motores de consumo de nuestra comunidad educativa.<\/p>\n\n\n\n<p>Aqu\u00ed os mostramos un par de encuestas de ejemplo:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img fetchpriority=\"high\" decoding=\"async\" width=\"598\" height=\"557\" data-id=\"1948\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.35.png\" alt=\"\" class=\"wp-image-1948\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.35.png 598w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.35-300x279.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\">Cuestionario realizado por el grupo de trabajo Hilova<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img decoding=\"async\" width=\"600\" height=\"633\" data-id=\"1949\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.46.png\" alt=\"\" class=\"wp-image-1949\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.46.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.45.46-284x300.png 284w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img decoding=\"async\" width=\"585\" height=\"611\" data-id=\"1950\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.46.00.png\" alt=\"\" class=\"wp-image-1950\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.46.00.png 585w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.46.00-287x300.png 287w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Enlace al <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\">cuestionario de Hilova<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"475\" data-id=\"1953\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.21.png\" alt=\"\" class=\"wp-image-1953\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.21.png 598w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.21-300x238.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\">Cuestionario del grupo de trabajo Eslavia<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"534\" data-id=\"1952\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.30.png\" alt=\"\" class=\"wp-image-1952\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.30.png 590w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.30-300x272.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"627\" data-id=\"1951\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.40.png\" alt=\"\" class=\"wp-image-1951\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.40.png 588w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/Captura-de-pantalla-2025-11-15-a-las-22.49.40-281x300.png 281w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Enlace al <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfRmVgs7C_ZITDTEq4ASK6V39t-ws1JnChsbUQcKDqEnrg0mA\/viewform\">cuestionario de Eslavia<\/a><\/p>\n\n\n\n<p><strong>RESULTADOS DEL ESTUDIO DE MERCADO:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 44%\"><div class=\"wp-block-media-text__content\">\n<p>A continuaci\u00f3n, os ense\u00f1amos los resultados generales obtenidos. El informe ha sido elaborado por las alumnas <strong>Marina Carrero Casta\u00f1o e Irene Cerezuela Albarr\u00e1n<\/strong>, de 2\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales. <\/p>\n\n\n\n<p>El Estudio de mercado se encuentra en el <strong>apartado 3 del Plan de Ventas de Hilova<\/strong>. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1979 size-full\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-1024x1024.jpg 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-300x300.jpg 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-150x150.jpg 150w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-768x768.jpg 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-600x600.jpg 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2-100x100.jpg 100w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/IMG_5038-1-edited-2.jpg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/Plan-de-ventas-Hilova-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Plan de ventas Hilova.\"><\/object><a id=\"wp-block-file--media-d6d1d293-c98f-47c3-a7d2-40beb744a9cd\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/Plan-de-ventas-Hilova-1.pdf\">Plan de ventas Hilova<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/Plan-de-ventas-Hilova-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d6d1d293-c98f-47c3-a7d2-40beb744a9cd\">Descarga<\/a><\/div>\n\n\n\n<p>Os mostramos los resultados obtenidos:<\/p>\n\n\n\n<p><strong>1) EL ESCENARIO: UN MERCADO DE 1.197 PERSONAS<\/strong><\/p>\n\n\n\n<p>Gracias a los datos facilitados por nuestro Jefe de Estudios, D. Alberto Lorenzo Prieto, sabemos que nuestro \u00abmercado total\u00bb asciende a 1.197 personas, integradas por alumnado, profesorado y personal no docente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1-1024x313.png\" alt=\"\" class=\"wp-image-3035\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1-1024x313.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1-300x92.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1-768x235.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1-600x183.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El <strong>turno de ma\u00f1ana<\/strong> es, sin duda, nuestro momento de m\u00e1xima audiencia. Al concentrarse a esa hora la gran mayor\u00eda de alumnos y profes, tenemos el escenario perfecto para que el mercado sea un \u00e9xito total. No obstante, la tarde representa una oportunidad de crecimiento que todav\u00eda no hemos aprovechado al m\u00e1ximo. Satisfacer las necesidades de este grupo ser\u00e1 un reto clave que abordaremos en las siguientes convocatorias del mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2-1024x308.png\" alt=\"\" class=\"wp-image-3036\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2-1024x308.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2-300x90.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2-768x231.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2-600x180.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>2) LAS PROFESORAS: EL CLIENTE PREMIUM.&nbsp;<\/strong><\/p>\n\n\n\n<p>En relaci\u00f3n al <strong>g\u00e9nero<\/strong>, la composici\u00f3n del mercado muestra un porcentaje femenino superior al 65%. Adem\u00e1s, las profesoras son las que manifiestan un mayor inter\u00e9s de compra de toda la muestra que hemos tomado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3-1024x351.png\" alt=\"\" class=\"wp-image-3037\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3-1024x351.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3-300x103.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3-768x263.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3-600x205.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-3.png 1247w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por <strong>edad<\/strong>, nuestra clientela se sit\u00faa entre los 51 y 60 a\u00f1os. Este dato es vital: hablamos de un perfil con experiencia de consumo y mayor capacidad econ\u00f3mica, dispuesto a invertir entre 5\u20ac y 15\u20ac en productos que aporten valor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"257\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-5.png\" alt=\"\" class=\"wp-image-3039\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-5.png 934w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-5-300x83.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-5-768x211.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-5-600x165.png 600w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/figure>\n\n\n\n<p>En cuanto a las <strong>preferencias<\/strong>, las <strong>velas artesanales<\/strong> se posicionaron como el producto estrella, mientras que opciones l\u00fadicas como la &#8216;ruleta de la suerte&#8217; tuvieron una acogida menor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4-1024x454.png\" alt=\"\" class=\"wp-image-3038\" title=\"Gr\u00e1fico\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4-1024x454.png 1024w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4-300x133.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4-768x340.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4-600x266.png 600w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-4.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>3) EL ALUMNADO: ENTRE LA TENDENCIA Y EL BOLSILLO<\/strong><\/p>\n\n\n\n<p>El an\u00e1lisis del alumnado nos ha dado las claves para adaptar nuestra oferta a los m\u00e1s j\u00f3venes (principalmente entre 16 y 30 a\u00f1os)<\/p>\n\n\n\n<p>Aunque nuestro producto tiene un enfoque femenino, no podemos ignorar que la mayor\u00eda del alumnado es masculino y pertenece a Ciclos Formativos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sensibilidad al precio: Aqu\u00ed el presupuesto es m\u00e1s ajustado, situ\u00e1ndose entre los 2\u20ac y 4\u20ac.&nbsp;<\/p>\n\n\n\n<p><strong>4. CONCLUSIONES<\/strong><\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de los n\u00fameros, las encuestas revelaron cuatro valores que el IES \u00c1gora exige a cualquier producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autenticidad artesana: La comunidad rechaza lo industrial. El hecho de que se perciba el \u00abtoque humano\u00bb hace que el producto sea especial y digno de compra.<\/li>\n\n\n\n<li>Acabado Profesional: Ser artesano no significa ser descuidado. El consumidor asocia la calidad con un acabado pulcro y profesional.<\/li>\n\n\n\n<li>Conciencia Social: Este es quiz\u00e1s el dato m\u00e1s revelador. Que la recaudaci\u00f3n se destine a una causa social no es un detalle secundario, sino un motor de compra estrat\u00e9gico que genera confianza y transparencia.<\/li>\n\n\n\n<li>Asequibilidad: El equilibrio entre calidad y precio es el factor decisivo para que el proyecto sea rentable a largo plazo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"282\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-6.png\" alt=\"\" class=\"wp-image-3040\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-6.png 913w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-6-300x93.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-6-768x237.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-6-600x185.png 600w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"282\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-7.png\" alt=\"\" class=\"wp-image-3041\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-7.png 953w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-7-300x89.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-7-768x227.png 768w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/10\/image-7-600x178.png 600w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En anteriores post, os cont\u00e1bamos como nuestros alumnos de 1\u00ba y 2\u00ba de Gesti\u00f3n de Ventas y Espacios Comerciales han [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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