{"id":1940,"date":"2025-11-12T20:03:15","date_gmt":"2025-11-12T19:03:15","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=1940"},"modified":"2025-12-09T18:29:11","modified_gmt":"2025-12-09T17:29:11","slug":"proyecto-juega-y-gana-ruleta-de-la-suerte","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/11\/12\/proyecto-juega-y-gana-ruleta-de-la-suerte\/","title":{"rendered":"Proyecto \u00abGira y Gana\u00bb (Ruleta de la Suerte)"},"content":{"rendered":"\n<p>Somos <strong>Guadalupe G\u00f3mez Isidoro y Pedro Fern\u00e1ndez S\u00e1nchez<\/strong> , estudiantes de segundo curso del <strong>Grado Superior en Gesti\u00f3n de Ventas y Espacios Comerciales<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/PHOTO-2025-10-22-14-03-55-768x1024.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>En Que consiste Nuestra idea?<\/strong><\/h5>\n\n\n\n<p>Nuestra empresa, <strong>\u00abGIRA Y GANA\u00bb,<\/strong> se dedica a la organizaci\u00f3n de experiencias interactivas de entretenimiento y promoci\u00f3n a trav\u00e9s de una <strong>ruleta de premios<\/strong>, as\u00ed como a la venta de <strong>bolsas tem\u00e1ticas para regalar<\/strong>.<\/p>\n\n\n\n<p>Nuestros productos principales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><strong>Ruleta de la suerte:<\/strong> Una actividad din\u00e1mica con premios peque\u00f1os y llamativos (llaveros, bolis, pulseras, etc.). El precio por tirada es de <strong>1,00 \u20ac<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><strong>Kit de Netflix:<\/strong> Bolsas dise\u00f1adas en torno a tem\u00e1ticas populares que incluyen una selecci\u00f3n de productos como golosinas y peque\u00f1os regalos. El precio de venta del kit es de <strong>3,00 \u20ac<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/11\/image-54.png\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>Nuestra inversi\u00f3n<\/strong><\/p>\n\n\n\n<p>Cada miembro del grupo ha aportado un total de 30\u20ac, que recuperaremos con las ventas de este primer trimestre. El beneficio excedente ser\u00e1 destinado a financiar una actividad grupal que decidamos en clase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An\u00e1lisis del mercado<\/h3>\n\n\n\n<p>Hemos estudiado el mercado al que nos dirigimos, el cual, seg\u00fan informaci\u00f3n del jefe de estudios del centro, est\u00e1 compuesto por un total de <strong>1.197 personas<\/strong><\/p>\n\n\n\n<p>El grupo m\u00e1s grande es el de los <strong>alumnos<\/strong>, que representa un 86,8% (1.039 estudiantes).<\/p>\n\n\n\n<p>Los <strong>profesores<\/strong> suponen el 11,9% (143 docentes).<\/p>\n\n\n\n<p>El <strong>personal no docente<\/strong> ocupa el 1,3% restantes<strong>El segmento que hemos elegido<\/strong> para comercializar nuestro producto son <strong>alumnos de 10-17 a\u00f1os<\/strong> que disfrutan de las golosinas y de pasar una tarde de pel\u00edculas con amigos o familia. Buscan diversi\u00f3n y experiencias entretenidas , y cuentan con un presupuesto de dinero de bolsillo para gastos peque\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Sistema de ventas<\/h3>\n\n\n\n<p>Comercializaremos en el 3\u00ba Mercado Navide\u00f1o del IES \u00c1gora de C\u00e1ceres.<\/p>\n\n\n\n<p>Utilizaremos estrategias como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atracci\u00f3n:<\/strong> Usar el ruido y el movimiento de la ruleta como im\u00e1n para captar clientes al puesto.<\/li>\n\n\n\n<li><strong>Packs de Oferta:<\/strong> Venta cruzada, ofreciendo por ejemplo \u00abCompra Kit + Tira Gratis\u00bb para aumentar las ventas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Actividades de promoci\u00f3n<\/h3>\n\n\n\n<p>Para captar clientes, hemos realizado las siguientes acciones de comunicaci\u00f3n: (En este apartado deb\u00e9is subir los archivos reales que hab\u00e9is creado, ya que el documento de texto solo describe las estrategias generalas, no contiene los enlaces o archivos finales):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Env\u00edo de Rayuela con el cat\u00e1logo.<\/li>\n\n\n\n<li>Enlace de la plataforma de comercio online.<\/li>\n\n\n\n<li>Dise\u00f1o de carteler\u00eda con ofertas promocionales.<\/li>\n\n\n\n<li>Realizaci\u00f3n de un spot publicitario.<\/li>\n\n\n\n<li>Dise\u00f1o de stand del punto de venta.<\/li>\n\n\n\n<li>Venta telef\u00f3nica (entrevistas en Radio \u00c1gora).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00f3dulos y profesores implicados<\/h3>\n\n\n\n<p>Nuestro proyecto se est\u00e1 llevando a cabo en los m\u00f3dulos \u00abT\u00e9cnicas de Venta y Negociaci\u00f3n\u00bb, que imparte Guadalupe Fern\u00e1ndez Corcho y \u00abEscaparatismo y Dise\u00f1o de Espacios Comerciales\u00bb, que imparte Ana M.\u00aa Gonz\u00e1lez Mato<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somos Guadalupe G\u00f3mez Isidoro y Pedro Fern\u00e1ndez S\u00e1nchez , estudiantes de segundo curso del Grado Superior en Gesti\u00f3n de Ventas [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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