{"id":1484,"date":"2025-03-10T22:57:28","date_gmt":"2025-03-10T21:57:28","guid":{"rendered":"http:\/\/wp1.iesagora.es:60010\/creagora\/?p=1484"},"modified":"2025-05-31T19:37:39","modified_gmt":"2025-05-31T17:37:39","slug":"estudio-de-mercado-blanca","status":"publish","type":"post","link":"http:\/\/wp1.iesagora.es:60010\/creagora\/2025\/03\/10\/estudio-de-mercado-blanca\/","title":{"rendered":"Investigaci\u00f3n para mejorar el pr\u00f3ximo curso"},"content":{"rendered":"\n<p>Al final de cada curso acad\u00e9mico, nos gusta reflexionar acerca de los aspectos que hemos hecho bien durante el curso y de aquellos otros que no han salido como esper\u00e1bamos.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"763\" height=\"424\" src=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Captura-de-pantalla-2025-05-31-a-las-18.40.31.png\" alt=\"\" class=\"wp-image-1675\" srcset=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Captura-de-pantalla-2025-05-31-a-las-18.40.31.png 763w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Captura-de-pantalla-2025-05-31-a-las-18.40.31-300x167.png 300w, http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Captura-de-pantalla-2025-05-31-a-las-18.40.31-600x333.png 600w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure>\n\n\n\n<p>Este a\u00f1o, tenemos la suerte de contar con la ayuda de los alumnos de 1\u00ba de Marketing y Publicidad. A trav\u00e9s del m\u00f3dulo Investigaci\u00f3n Comercial, que imparte su profesora Blanca Pacheco, han dise\u00f1ado un estudio de mercado con los siguientes objetivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conocer el grado de conocimiento del proyecto Cre\u00c1gora entre el p\u00fablico (online y presencial).<\/li>\n\n\n\n<li>Analizar las preferencias de compra (canal f\u00edsico vs. online).<\/li>\n\n\n\n<li>Determinar la importancia de la personalizaci\u00f3n en los productos.<\/li>\n\n\n\n<li>Establecer rangos de precios aceptables para productos personalizados y no personalizados.<\/li>\n\n\n\n<li>Detectar oportunidades de mejora y aplicar propuestas concretas para la campa\u00f1a de verano<\/li>\n<\/ul>\n\n\n\n<p>ALUMNADO participante:<\/p>\n\n\n\n<p>Los alumnos que han realizado este estudio son los siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Equipo 1: <\/strong>Luis Vicente S\u00e1nchez y Adri\u00e1n Hermoso Quijada <\/li>\n\n\n\n<li><strong>Equipo 2:<\/strong> Aar\u00f3n Bravo Pinilla, M\u00f3nica Borrallo Pino, Mar\u00eda Fern\u00e1ndez Calurano y Alba Jaramillo Blanco.<\/li>\n<\/ul>\n\n\n\n<p>La <strong>METODOLOG\u00cdA<\/strong> empleada ha sido:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Observaci\u00f3n web: Navegaci\u00f3n guiada por checklist: visibilidad de acceso, calidad de im\u00e1genes, claridad de precios y promociones.<\/li>\n\n\n\n<li>An\u00e1lisis del entorno: Benchmark b\u00e1sico con redes sociales del centro, estudio de tr\u00e1fico web, y revisi\u00f3n de carteles f\u00edsicos, de las preferencias de compra y de sus intenciones<\/li>\n\n\n\n<li>Dise\u00f1o de un cuestionario para conocer mediante una encuesta algunos par\u00e1metros<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/forms.gle\/DncgsPowJyxq9MsZA\">https:\/\/forms.gle\/DncgsPowJyxq9MsZA<\/a><\/p>\n\n\n\n<p><strong><mark class=\"has-inline-color has-accent-color\">(INCRUSTAR CUESTIONARIO)<\/mark><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>RESULTADOS DEL ESTUDIO:<\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Resultados-Cuestionario-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Resultados Cuestionario (1).\"><\/object><a id=\"wp-block-file--media-45ce91aa-a63f-474c-881a-d45b2033ab4e\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Resultados-Cuestionario-1.pdf\">Resultados Cuestionario (1)<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Resultados-Cuestionario-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-45ce91aa-a63f-474c-881a-d45b2033ab4e\">Descarga<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Informe-Comercial-Adrian-y-Luis-V.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Informe Comercial - Adria\u0301n y Luis V..\"><\/object><a id=\"wp-block-file--media-35615793-09df-461c-be0d-34efaee76901\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Informe-Comercial-Adrian-y-Luis-V.pdf\">Informe Comercial &#8211; Adria\u0301n y Luis V.<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Informe-Comercial-Adrian-y-Luis-V.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-35615793-09df-461c-be0d-34efaee76901\">Descarga<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Aaron-Bravo-Pinilla-INFORME-COMERCIAL.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Aaro\u0301n Bravo Pinilla - INFORME COMERCIAL.\"><\/object><a id=\"wp-block-file--media-e31bad1e-8da2-4237-9d58-c4137ec4c199\" href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Aaron-Bravo-Pinilla-INFORME-COMERCIAL.pdf\">Aaro\u0301n Bravo Pinilla &#8211; INFORME COMERCIAL<\/a><a href=\"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Aaron-Bravo-Pinilla-INFORME-COMERCIAL.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e31bad1e-8da2-4237-9d58-c4137ec4c199\">Descarga<\/a><\/div>\n\n\n\n<p><strong>CONCLUSIONES DEL ESTUDIO: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibilidad<\/strong>: Aunque existe cierta presencia digital, <strong>falta refuerzo en redes sociales y actualizaci\u00f3n de banners<\/strong> en la web, mejorar wordpress.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canal de venta:<\/strong> <strong>El p\u00fablico sigue prefiriendo el contacto f\u00edsico, pero valora la comodidad del online<\/strong>, por lo que conviene <strong>mantener ambos<\/strong> canales activos.<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n<\/strong>: Es el principal valor a\u00f1adido; <strong>los usuarios est\u00e1n dispuestos a pagar m\u00e1s por dise\u00f1os \u00fanicos<\/strong>.<\/li>\n\n\n\n<li><strong>Sensibilidad al precio<\/strong>: Productos b\u00e1sicos deben ubicarse en 3\u20135 \u20ac, mientras que los personalizados admiten 5\u20137 \u20ac sin perder atractivo.<\/li>\n<\/ul>\n\n\n\n<p><strong>PROPUESTAS DE MEJORA:<\/strong><\/p>\n\n\n\n<p>Con los resultados obtenidos, los alumnos de 1\u00ba de Marketing y Publicidad nos realizan las siguientes sugerencias: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Campa\u00f1as din\u00e1micas en redes<\/strong> (Instagram\/TikTok): v\u00eddeos cortos de proceso creativo, testimonios y sorteos para aumentar la visibilidad.<\/li>\n\n\n\n<li><strong>Pop-ups presenciales peri\u00f3dicos: <\/strong>instalar stands semanales en puntos de m\u00e1ximo tr\u00e1nsito escolar con dise\u00f1o atractivo.<\/li>\n\n\n\n<li><strong>Acciones de personalizaci\u00f3n por encargo: <\/strong>permitir al cliente elegir colores, nombres o frases; destacar esta opci\u00f3n en la portada web.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de la p\u00e1gina web: <\/strong>corregir errores de carga de im\u00e1genes, agrupar productos por categor\u00eda y a\u00f1adir secci\u00f3n de \u201cPromociones de verano\u201d en lugar visible.<\/li>\n\n\n\n<li><strong>Ofertas y packs tem\u00e1ticos:<\/strong> descuentos por volumen o por compra anticipada; packs \u201cVerano \u00c1gora\u201d con varios productos a precio reducido<\/li>\n<\/ol>\n\n\n\n<p><strong>FRASES DE CIERRE INSPIRADORAS:<\/strong><\/p>\n\n\n\n<p>Para el cierre del informe, han recopilado las m\u00e1s potentes de los informes realizados en clase.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCre\u00c1gora no es solo un proyecto, es la chispa creativa que convierte ideas en productos \u00fanicos. \u00a1Dale forma a tu estilo, apoya lo local y haz que cada compra cuente!\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u00a1Cre\u00c1gora es mucho m\u00e1s que simples productos! Es dise\u00f1o, juventud y pasi\u00f3n. \u00a1Vamos a revolucionar el instituto con creatividad y estilo!\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCre\u00c1gora no est\u00e1 aqu\u00ed para encajar, est\u00e1 aqu\u00ed para destacar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Muchas gracias a todos por vuestra ayuda. Tendremos muy en cuenta vuestras aportaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al final de cada curso acad\u00e9mico, nos gusta reflexionar acerca de los aspectos que hemos hecho bien durante el curso [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":1674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60,57],"tags":[61],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1o-mkyp","category-estudio-de-mercado","tag-24_25_blanca_pacheco"],"jetpack_featured_media_url":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-content\/uploads\/sites\/172\/2025\/05\/Captura-de-pantalla-2025-05-31-a-las-19.24.46.png","_links":{"self":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/1484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/comments?post=1484"}],"version-history":[{"count":5,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/1484\/revisions"}],"predecessor-version":[{"id":1678,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/posts\/1484\/revisions\/1678"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media\/1674"}],"wp:attachment":[{"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/media?parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/categories?post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp1.iesagora.es:60010\/creagora\/wp-json\/wp\/v2\/tags?post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}